The first dressable action figure to battle his way into our hearts and toy boxes was GI Joe in 1964.  He dominated the toy stores until retiring in 1978. There were many challengers to that battle. Today’s discussion is about one of his worthy opponents: Captain Action by Ideal. The figure was similar to GI […]

Some concepts become watered-down from their original idea.  One of those concepts grew from the thought to make Joe more active looking by finally sculpting some heads with open mouths and real facial expressions.  This would have been great for dioramists to make their scenes look more alive.  To this end, we went back to […]

Short recap from part 1 a few weeks back – Mattel was starting to make a ton of money with their Disney Classics line (most of us would think of it as Disney Princesses but it predated that official marketing collection and was the first time all the female Disney Characters were brought together).  With […]