Go Big or Go Home – Part 1

In the second series of Classic Collection GI Joes specifically targeted to kids (instead of only collectors), was a larger sized package containing Adventures of GI Joe 2010 Tiger Hawk. This set was a great value aimed at a $20-25 price point. It came with a 1/6th scale Joe, some small gear, limited uniform, and […]

Adventures in Storytelling

When I had the privilege of attending the Disney University program during my Mattel years, they taught us about the importance of storytelling. Walt Disney often spoke about how his early cartoons, films and theme parks are all versions of storytelling. GI Joe package art has always been well done, but when you look at […]

GI Joe Has Gone to the Dogs! Part 2

There are amazing stories of how dogs have saved their handler’s lives in the field. In Vietnam, the dogs were so helpful to our servicemen and harmful the enemy forces that they issues a bounty on any American dog killed. Dogs in combat smell or hear dangers that humans cannot. Many times, the dogs stopped […]