My favorite thing to see is the delighted face of a child receiving a toy. That moment of delight is magical. As a parent, it is satisfying that we made our child happy, at least for a moment. As a toy designer, I see it as a moment to spark a child’s imagination.  I still […]

One of the reasons that Disney properties and licensed product work so well is how they tie different sources together to make something bigger and better.  They call it “Synergy.” One of the trips I made to Disney World was for a Disney Parks brainstorm (it’s a tough job, but someone has to do it!) […]

Mattel’s Big Jim Action Figure line started in the US in the 1970s but continued to sell in International markets until the mid 1980s.  While Big Jim is only 9 ½” tall, the GI Joes and the time were  only 10 ½”. But both were very posable and dressable.   Big Jim was included by many […]

During the last week, I hope besides looking for these sets on eBay, you also learned how to tie a square knot and a bowline knot. There was more product released for the Steve Scout line in 1975.  It was probably part of their original strategy, but they launched additional figures depicting the lower aged […]