Since 1996, Hasbro had been producing its Classic Collection line of 12” Joes with mostly collectors in mind.  Meanwhile, Mattel had been searching to find a way to remarket Big Jim as a modern action figure line.  In 1999, Mattel was finally ready to launch Max Steel to fill that void.  When Hasbro realized that […]

Typically, I have focused on older toys, but when a new fun action figure comes along, I am happy to discuss it. In May of 2017, Disney opened an “Avitar” land in the “Animal Kingdom Park” of “Walt Disney World” in Florida.  The new land is pretty amazing at making you feel like you are […]

Late in 1977, Mattel launched Pulsar – the Ultimate Man of Adventure; it was odd timing. The 1/6th (10.5”) scale original GI Joe stopped in 1976 but was reintroduced as Super Joe (8.5”) sized a little smaller than Big Jim (9.0”).  In 1978, Big Jim was stopped in the US, but Mattel tried to rekindle some […]