Twelve Inch Treasures
Twelve Inch Treasures
Stories, reviews, pix and discussion on 1/6th scale figures and other fun toys
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July 2019

There were 4 posts published in July 2019 (this is page 1 of 1).

Taking a Second Look at GI Joe Double Duty

As noted in the article on The Adventures of GI Joe 2010, Hasbro viewed Joes as only for collectors.  The 2010 figures were strategically released to dilute the excitement of Mattel’s Max Steele launch – but they actually outsold Max Steel. To keep that momentum going, GI Joe Double Duty was designed specifically for kids. […]

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Putting Joe Back into the Hands of Kids: The Adventures of GI Joe 2010

Since 1996, Hasbro had been producing its Classic Collection line of 12” Joes with mostly collectors in mind.  Meanwhile, Mattel had been searching to find a way to remarket Big Jim as a modern action figure line.  In 1999, Mattel was finally ready to launch Max Steel to fill that void.  When Hasbro realized that […]

in Toy Posts | 1,934 Words | Comment

An Out-of-This-World Experience

Typically, I have focused on older toys, but when a new fun action figure comes along, I am happy to discuss it. In May of 2017, Disney opened an “Avitar” land in the “Animal Kingdom Park” of “Walt Disney World” in Florida.  The new land is pretty amazing at making you feel like you are […]

in Toy Posts | 995 Words | Comment

A Head Above the Rest – Pulsar

Late in 1977, Mattel launched Pulsar – the Ultimate Man of Adventure; it was odd timing. The 1/6th (10.5”) scale original GI Joe stopped in 1976 but was reintroduced as Super Joe (8.5”) sized a little smaller than Big Jim (9.0”).  In 1978, Big Jim was stopped in the US, but Mattel tried to rekindle some […]

in Toy Posts | 1,682 Words | 7 Comments

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