In the second series of Classic Collection GI Joes specifically targeted to kids (instead of only collectors), was a larger sized package containing Adventures of GI Joe 2010 Tiger Hawk.  This set was a great value aimed at a $20-25 price point. It came with a 1/6th scale Joe, some small gear, limited uniform, and […]

When I had the privilege of attending the Disney University program during my Mattel years, they taught us about the importance of storytelling. Walt Disney often spoke about how his early cartoons, films and theme parks are all versions of storytelling. GI Joe package art has always been well done, but when you look at […]